THE STORY OF BILIS BEAUTY
Worldwide, over 115 million animals – including mice, dogs, cats, and rabbits – are used annually in laboratories for scientific experiments, among them cosmetic tests on animals. Whether or not beauty products are tested on animals largely depends on the policies of each brand and the regulations of each country. Presently, China is the only country that mandates animal testing for certain beauty products. Across the globe, many nations are making efforts to condemn and eliminate animal testing, particularly in cosmetics. In 2013, the European Union enacted a ban on animal testing for cosmetics, paving the way for finding alternative solutions. In the U.S., the Animal Welfare Act was passed in 1966, following a family’s plea for animal rights after their Dalmatian, Pepper, was stolen and sold to a research lab. Tragically, Pepper underwent a failed pacemaker implantation and did not survive.
Sharing the motivation behind Bilis Beauty, the CEO recounted, “The short animated film Save Ralph by the HSI organization transformed my perception of the cosmetic industry. In the film, Ralph, a rabbit, shares the pain his family endures through testing simply to make beauty products for humans. Hearing Ralph say, ‘I’m a tester… and so is my family…’ broke my heart and awakened me to this reality. The fact is, millions of animals like Ralph suffer through these painful tests to meet human beauty demands. This deeply unsettling truth made me question: Is animal testing truly the only and best way to create safe products?
While animal testing has undeniably driven scientific and medical research forward for decades, the CEO wondered if this approach was necessary within the beauty industry. Questioning if this was truly the only method for evaluating product safety, she sought answers in nature. Immersed in a lush garden, she realized the healing and nurturing powers within each leaf and blade of grass. Reflecting on traditional beauty treatments her mother had taught her, she found inspiration for a new kind of brand: a vegan, cruelty-free, safe beauty line with no need for animal suffering.
A Journey to Ethical Values
Vegan beauty is more than a trend; it’s a compassionate path forward for the beauty industry. This new direction promises freedom for the millions of sentient beings currently subjected to lab tests. These convictions drove her to make a profound shift, moving from a focus on simply selling cosmetics to a dedication to research and developing a line of “humane” products. And so, Bilis Beauty was born – a brand committed to creating vegan, safe, gentle products without animal testing at any stage. We believe that beauty products should help you achieve genuine beauty without involving any cruelty to animals.
Commitment Paired with Action – Leaping Bunny and Cruelty-Free Certification
Our commitment to these values is reflected in international certifications. Bilis Beauty proudly participates in the Leaping Bunny program and Cruelty-Free International, ensuring no animal testing and cruelty-free practices. Beyond compliance with these standards, we actively monitor our supply chain to guarantee that our partners uphold these ethical principles. We strictly prohibit animal testing and do not permit any individual or organization to test on animals under the Bilis Beauty name.
Each Bilis Beauty product proudly carries the Leaping Bunny symbol on its packaging, making it easy for consumers to identify and trust. With the “hopping bunny” symbol, our customers can rest assured that our products align with compassionate, cruelty-free values.
Business Philosophy
At Bilis Beauty, we understand that modern skincare isn’t just about external beauty but is a way to connect deeply with nature. We believe that each product should not only enhance the skin but also convey a message of harmony and respect for the environment. While we strive to help our customers rejuvenate their skin, improve their appearance, and boost their confidence, we also pursue a larger purpose – spreading love for nature within our community and raising awareness about protecting the planet.
With this vision, Bilis Beauty considers our commitment to nature an essential responsibility. Customer experience and health are at the heart of our mission, from selecting premium, safe ingredients to a modern, closed-loop production process. Our natural ingredients are sourced from sustainable origins, ensuring outstanding quality while preserving the environment.
Mission
Bilis Beauty was created to bring you the finest beauty care products on the market. Our product lines are sourced from nature, cruelty-free, and made without harmful chemicals. Bilis Beauty aspires to help you achieve a youthful, fresh appearance in a safe and sustainable way.
Additionally, we are committed to building an environmentally friendly brand. We uphold transparency in business practices and pledge to protect the planet by:
- Using high-quality, responsibly sourced ingredients
- Utilizing eco-friendly packaging
Bilis Beauty also holds a deep sense of social responsibility and actively participates in charitable activities. We aim to improve the lives of those in need, extending beauty beyond aesthetics to share kindness and spread positive values in society. Through supporting non-profit organizations and programs for vulnerable groups, Bilis Beauty is proud to join society on a journey of sustainability and compassion.
We believe that beauty is not only about self-care but is also a way to express love for nature and responsibility toward our environment. We strive to ensure each product is not only a beauty enhancer but also an environmentally conscious choice.
